梅赛德斯 - 奔驰
我们帮助汽车制造商定义了其目的及其大胆承诺，以减少一个名为雄心壮志的计划中的碳排放。
Long before corporate purpose became a buzzword, BCG BrightHouse, a global creative consultancy, pioneered business purpose consulting. We unleash the power of purpose—thewhydriving what you do—to transform your productivity and profitability.
Defining your business purpose is not a creative-writing exercise. And senior leaders cannot craft your organizational purpose at a meeting or purchase it from an agency. We know this because, for a quarter of a century, companies have been turning to us when such efforts fail to deliver better performance.
在BrightHouse,purpose agency建于1995年，由BCG于2015年收购，我们与像你这样的公司合作，以挖掘真正的经营宗旨。然后我们帮助在整个组织中完全激活并嵌入该目的。
拥抱公司目的不是德形信令或遵循最新的业务趋势。它是通过解锁增长和利润来提高顶级和底线的性能;吸引，保留和充满活力的员工;实现社会影响;和鼓舞人心的客户。考虑目的的深刻影响：
Outperformance.在过去的15年中，目的驱动的组织的增长速度比市场快10％。他们还减少了营业额，平均发挥每年550万美元的储蓄。
更大的价值。Over the past 12 years, brands with a strong sense of purpose have seen their value increase by 175%, on average, compared to the median growth rate of 86%.
Higher TSR.Over the next 15 years, organizations using more purposeful language are expected to earn TSR that is 9% higher, and generate growth that is 10% higher, than today.
我们的许多客户都设法定义他们的经营宗旨，在其发展中的关键时刻获得组织清晰度，对齐和意义。有些人正在导航大规模business transformation。Others are facing, or are in the midst of, changes in leadership. Still others are at an inflection point in their organization’s trajectory, seeking to turn around or accelerate their business.
为了帮助您找到您的组织目的，我们超越您的制造或销售。我们解除了向世界带来的核心的人力见解。我们打开光圈，以便通过更广泛的镜头查看您的业务和机会。
目的must then be activated and embedded across the organization—in people andculture, strategy and operations, and branding and communications. Only after implementing purpose throughout your entire organization will your company realize the full impact on its performance.
We bring business purpose to life in four stages.
发现
我们首先挖掘和揭示您组织的真相。我们采访了您的人民，严格研究现有的消息传递，并进行调查以更好地定义和阐明您公司的真实优势。然后我们拍摄外部观点，带来淡色，以帮助我们在世界上发现您的组织唯一定位的世界需求。
Articulate
Drawing on the insights from our luminary network, as well as the organizational insights gathered through our rigorous fact-finding and analysis, we help derive your timeless purpose. We craft a memorable, authentic, and inspiring purpose statement and story.
启用
Next, we look to your leadership team to begin seeding your purpose throughout the organization. We partner with your leaders to help them find ways to live your organizational purpose more fully.
Embed
As soon as leaders start embodying and championing purpose, it’s time to transform the entire organization’s culture, strategy, and branding through the lens of organizational purpose. Purpose is implemented by fully integrating it into ways of working, enabling employees to become more emotionally connected and to feel a deeper sense of meaning in their work.
BCG.BrightHouse works with global companies across all industries as well as with local organizations and nonprofits, helping companies define purpose—and boost performance. Examples of our work include the following; more are highlighted onour site。
我们帮助汽车制造商定义了其目的及其大胆承诺，以减少一个名为雄心壮志的计划中的碳排放。
BCG Brighthouse帮助这座200年历史的银行在世界上实现了真实而立即影响。
世界上最大的工具公司需要统一该组织的许多行业和品牌，并帮助它成长。
鉴于壮大人在现场中已知作为目的的家庭，我们当然将目的视为我们所有客户合作中的一个整体元素。但是，我们带来了同样的创造力，灵感和严谨，以广泛的相关能力，帮助公司制定和实施：
BCG的富较小描述了目的在他今天与商业领袖的谈话中扮演的关键作用。虽然五到十年前几乎讨论了五到十年前，但目的是公司的一个关键势在必行 - 它必须超越向股东提供价值。
目的可以是强大的 - 但只有它是真实的。四步方法有助于组织超越肤浅陈述以激活和嵌入持久目的。
目的有权改变组织，鼓舞人心的员工和提高生产力和性能。了解如何帮助您的公司致命的宗旨。
